As the quantity and variety of credit card offers seem to expand like options on a Chinese food take-out menu, card issuers keep searching for new ways to capture and retain customers. One approach has been to appeal to consumers interested in benefits other than typical financial inducements such as low interest rates, no annual fees and travel rewards. By offering rewards that benefit the specific passions and interests of consumer niches, issuers have found that they can appeal to a particularly loyal base of customers
Whether you are an extremely generous or loyal person, or someone in need of extreme pampering, there is almost certainly a credit card tailored for you. And if you are a partisan of long-term relationships, there is a credit card that claims it can make you a millionaire!
Extreme Generosity
Yes, Virginia, you really can do good things with your credit card beyond feeding your own selfish needs and desires. Some credit cards offer a convenient way to support worthy charitable and socially conscious programs
Best Friends Animal Sanctuary Platinum Visa Card
This card benefits the Best Friends Animal Society, which operates an animal sanctuary in Utah and promotes the No More Homeless Pets campaign.
Basic reward:
0.55 percent of purchases charged to the card are donated directly to the Best Friends Animal Society.
Basic reward:
0.55 percent of purchases charged to the card are donated directly to the Best Friends Animal Society.
Bank of America Brighter Planet Visa Credit Card
Want to use your plastic to boost renewable energy projects? This card benefits Brighter Planet, which helps combat global warming and fund community-based renewable energy projects. Current projects include a wind turbine project supplying electricity to a rural Colorado school district and a methane abatement project at a Pennsylvania dairy farm.
Basic rewards:
Earn one point for each dollar spent.
Points automatically redeemed each month by Bank of America to purchase carbon offsets.
Through 2008, Bank of America will make matching contributions. At the current price of carbon offsets, this amounts to about $18 total redemption for each $1,000 charged (or 1.8 percent).
Basic rewards:
Earn one point for each dollar spent.
Points automatically redeemed each month by Bank of America to purchase carbon offsets.
Through 2008, Bank of America will make matching contributions. At the current price of carbon offsets, this amounts to about $18 total redemption for each $1,000 charged (or 1.8 percent).
No comments:
Post a Comment